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Created page with "'''Home * People * Joseph Sugarman''' FILE:JosephSugerman.jpg|border|right|thumb|link=http://www.linkedin.com/pub/joseph-sugarman/1/4/b47|Joe Sugarman <re..."
'''[[Main Page|Home]] * [[People]] * Joseph Sugarman'''
[[FILE:JosephSugerman.jpg|border|right|thumb|link=http://www.linkedin.com/pub/joseph-sugarman/1/4/b47|Joe Sugarman <ref>[http://www.linkedin.com/pub/joseph-sugarman/1/4/b47 Joseph Sugarman | LinkedIn]</ref> ]]
'''Joseph (Joe) Sugarman''',<br/>
an American electrical engineer, marketing innovator, and founder and CEO of ''JS&A Group, Inc.''. He used direct marketing to sell one of the world's first [https://en.wikipedia.org/wiki/Calculator pocket calculators], and introduced the [https://en.wikipedia.org/wiki/Cordless_telephone cordless phone] and the [https://en.wikipedia.org/wiki/Watch#Digital digital watch] to the public with his marketing techniques. In 1986, ''JS&A'' changed its marketing focus from selling electronic products to health, fitness and sunglasses. Later, in 1990, he concentrated solely on his line of ''BluBlocker sunglasses'' <ref>[http://www.amazon.com/Blublocker-Original-Sunglasses/dp/B000N4KAXU amazon.com: Original Blublocker Sunglasses]</ref> , which he sold in direct mailings, [https://en.wikipedia.org/wiki/Mail_order mail-order] advertising, catalogs and on TV through [https://en.wikipedia.org/wiki/Infomercial infomercials], and the [https://en.wikipedia.org/wiki/QVC QVC], the [https://en.wikipedia.org/wiki/Home_shopping Home Shopping] Channel <ref>[http://www.joesugarman.net/old_backup/ The Genius of Joe Sugarman]</ref> .
=JS&A Chess Computer=
In 1978, Sugarman marketed the ''JS&A chess computer'', a [[Novag]] licensees [[Chess Champion MK I]].
[[FILE:JS_A_1_15_x_15.JPG|none|border|text-bottom|535px|link=http://www.chesscomputeruk.com/html/scisys_and_novag___the_early_y.html]]
JS&A Chess Computer <ref>[http://www.chesscomputeruk.com/html/scisys_and_novag___the_early_y.html Scisys and Novag : The Early Years] from [http://www.chesscomputeruk.com/index.html Chess Computer UK] by [[Mike Watters]]</ref>
==Karpov Challenge==
According to his marketing strategy to gain publicity, and despite the ''MK I'' was a quite weak program, he challenged [https://en.wikipedia.org/wiki/World_Chess_Championship World Champion] [https://en.wikipedia.org/wiki/Anatoly_Karpov Anatoly Karpov] and offered him $50,000 and a percentage of each unit sold. Karpov first rejected, and later accepted to endorse the game, but offered to let ''JS&A'' spend the money on advertisement to spread the word <ref>[http://books.google.de/books?id=fgEAAAAAMBAJ&pg=PA21&lpg=PA21&source=bl&ots=eaMgfAOx-j&sig=RtU-YrzsPWpN_-C_YkWrcIv3vy4&hl=en&ei=nhgeTZy5EsjEswalyIj7DQ&sa=X&oi=book_result&ct=result&resnum=4&ved=0CDMQ6AEwAw#v=onepage&q&f=false Karpov Accepts - Popular Science March 1979 - Google Books]</ref> . Sugarman broached the issue in his ''The Adweek Copywriting Handbook'' with the headline "''Soviet Challenge''" and the sub-headline "''Can an American chess computer beat the Soviet chess champion? A confrontation between American space-age technology and a Soviet psychological weapon''" <ref>[http://books.google.com/books?id=p_d3HYsgR8wC&pg=PA73&lpg=PA73&dq=Karpov+%22JS%26A%22&source=bl&ots=jUvejvOnXG&sig=dYZwxXmNWq7usu-35GqQlm0Os7U&hl=en&sa=X&oi=book_result&resnum=1&ct=result#v=onepage&q=Karpov%20%22JS%26A%22&f=false The Adweek copywriting handbook: the ultimate guide to writing powerful ... - Google Books] by Joseph Sugarman</ref>. However, in the meantime Sugarman's busisness partner, [[Peter Auge]] of ''MK I'' manufacturer [[Novag]], had already made his own [[Chess Champion MK I#KarpovsAdvertisement|arrangements]] with Karpov.
Similar trials of this marketing technique, i.e. by German wholesale chess bookseller and former European exclusive distributor of [[Marty Hirsch|Marty Hirsch's]] [[MChess]] program, [[Martin Stamer]], to challenge [https://en.wikipedia.org/wiki/Garry_Kasparov Garry Kasparov] <ref>Der Schachcomputer Katalog 1995, Editorial by Martin Stamer, pp. 5</ref> <ref>[[Bob Herschberg]] and [[Jaap van den Herik]] ('''1995'''). ''[[Peter Schreiner]] and [[Karsten Bauermeister]] (eds.): Der Schachcomputerkatalog''. [[ICGA Journal|ICCA Journal]], Vol. 18, No. 4, p. 231</ref> , were less successful.
<span id="DataCashSystemsvsJS&A"></span>
==Data Cash Systems vs. JS&A Group==
It transpired the ''JS&A Chess Computer'' and therefore in the [[Novag]] [[Chess Champion MK I]] program was a clone of the ''Data Cash Systems Inc.'' [[CompuChess]] program, which was developed by [[David B. Goodrich]] & Associates, and released in late 1977 <ref>[http://www.schach-computer.info/wiki/index.php/CompuChess CompuChess] from [http://www.schach-computer.info/wiki/index.php/Hauptseite_En Schachcomputer.info - Wiki]</ref> , only a few months after the first [[Dedicated Chess Computers|dedicated chess computer]], the [[Chess Challenger|Chess Challenger I]] appeared. The [[Memory#ROM|ROM]] in the MK I was identical to the ROM in the CompuChess. In 1979 ''Data Cash Systems'' took legal action against ''JS&A'' for breach of copyright <ref>[http://www2.newpaltz.edu/%7Ezuckerpr/cases/data-chs.htm DATA CASH Systems, Inc. v. JS&A Group, Inc., et al.]</ref> , which failed because it transpired that the copyright had not been adequately protected in terms of USA law <ref>[http://www.chesscomputeruk.com/html/scisys_and_novag___the_early_y.html Scisys and Novag : The Early Years] from [http://www.chesscomputeruk.com/index.html Chess Computer UK] by [[Mike Watters]]</ref> <ref>[http://itlaw.wikia.com/wiki/Data_Cash_Systems_v._JS%26A_Group Data Cash Systems v. JS&A Group - The IT Law Wiki]</ref> <ref>[http://scholar.google.com/scholar_case?case=2740925334562415320 Data Cash Systems, Inc. v. JS&A GROUP, INC., 480 F. Supp. 1063 - Dist. Court, ND Illinois 1979 - Google Scholar]</ref> <ref>[http://scholar.google.com/scholar_case?case=6047525544656937218 Data Cash Systems, Inc. v. JS&A GROUP, INC., 628 F. 2d 1038 - Court of Appeals, 7th Circuit 1980 - Google Scholar]</ref>.
=Publications=
* Joseph Sugarman ('''1989'''). ''Success Forces''. Hyperion Books, [http://www.amazon.com/Success-Forces-Joseph-Sugarman/dp/094835349X amazon.com]
* Joseph Sugarman ('''1998'''). ''Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs''. Delstar Pub, [http://www.amazon.com/Advertising-Secrets-Written-Word-Entrepreneurs/dp/1891686003 amazon.com]
* Joseph Sugarman ('''2006'''). ''The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters.'' Wiley, [http://www.amazon.com/Adweek-Copywriting-Handbook-Advertising-Copywriters/dp/0470051248 amazon.com]
=External Links=
* [http://www.linkedin.com/pub/joseph-sugarman/1/4/b47 Joseph Sugarman | LinkedIn]
* [http://www.inc.com/magazine/19820101/5254.html Joe Sugarman: Free Enterprise Hero?] by [http://www.linkedin.com/pub/tom-richman/4/486/348 Tom Richman], January 1, 1982, from [http://www.inc.com/ Small Business and Small Business Information for the Entrepreneur] <ref>[http://www.inc.com/magazine/19820701/1262.html He's A Good Joe] by Thomas M. Risch, July 01, 1982</ref>
* [http://www.inc.com/magazine/19820701/8928.html Will The Real Small Businessman Stand Up?] by [http://www.linkedin.com/pub/tom-richman/4/486/348 Tom Richman], July 1, 1982, from [http://www.inc.com/ Small Business and Small Business Information for the Entrepreneur]
=References=
<references />
'''[[People|Up one level]]'''
[[FILE:JosephSugerman.jpg|border|right|thumb|link=http://www.linkedin.com/pub/joseph-sugarman/1/4/b47|Joe Sugarman <ref>[http://www.linkedin.com/pub/joseph-sugarman/1/4/b47 Joseph Sugarman | LinkedIn]</ref> ]]
'''Joseph (Joe) Sugarman''',<br/>
an American electrical engineer, marketing innovator, and founder and CEO of ''JS&A Group, Inc.''. He used direct marketing to sell one of the world's first [https://en.wikipedia.org/wiki/Calculator pocket calculators], and introduced the [https://en.wikipedia.org/wiki/Cordless_telephone cordless phone] and the [https://en.wikipedia.org/wiki/Watch#Digital digital watch] to the public with his marketing techniques. In 1986, ''JS&A'' changed its marketing focus from selling electronic products to health, fitness and sunglasses. Later, in 1990, he concentrated solely on his line of ''BluBlocker sunglasses'' <ref>[http://www.amazon.com/Blublocker-Original-Sunglasses/dp/B000N4KAXU amazon.com: Original Blublocker Sunglasses]</ref> , which he sold in direct mailings, [https://en.wikipedia.org/wiki/Mail_order mail-order] advertising, catalogs and on TV through [https://en.wikipedia.org/wiki/Infomercial infomercials], and the [https://en.wikipedia.org/wiki/QVC QVC], the [https://en.wikipedia.org/wiki/Home_shopping Home Shopping] Channel <ref>[http://www.joesugarman.net/old_backup/ The Genius of Joe Sugarman]</ref> .
=JS&A Chess Computer=
In 1978, Sugarman marketed the ''JS&A chess computer'', a [[Novag]] licensees [[Chess Champion MK I]].
[[FILE:JS_A_1_15_x_15.JPG|none|border|text-bottom|535px|link=http://www.chesscomputeruk.com/html/scisys_and_novag___the_early_y.html]]
JS&A Chess Computer <ref>[http://www.chesscomputeruk.com/html/scisys_and_novag___the_early_y.html Scisys and Novag : The Early Years] from [http://www.chesscomputeruk.com/index.html Chess Computer UK] by [[Mike Watters]]</ref>
==Karpov Challenge==
According to his marketing strategy to gain publicity, and despite the ''MK I'' was a quite weak program, he challenged [https://en.wikipedia.org/wiki/World_Chess_Championship World Champion] [https://en.wikipedia.org/wiki/Anatoly_Karpov Anatoly Karpov] and offered him $50,000 and a percentage of each unit sold. Karpov first rejected, and later accepted to endorse the game, but offered to let ''JS&A'' spend the money on advertisement to spread the word <ref>[http://books.google.de/books?id=fgEAAAAAMBAJ&pg=PA21&lpg=PA21&source=bl&ots=eaMgfAOx-j&sig=RtU-YrzsPWpN_-C_YkWrcIv3vy4&hl=en&ei=nhgeTZy5EsjEswalyIj7DQ&sa=X&oi=book_result&ct=result&resnum=4&ved=0CDMQ6AEwAw#v=onepage&q&f=false Karpov Accepts - Popular Science March 1979 - Google Books]</ref> . Sugarman broached the issue in his ''The Adweek Copywriting Handbook'' with the headline "''Soviet Challenge''" and the sub-headline "''Can an American chess computer beat the Soviet chess champion? A confrontation between American space-age technology and a Soviet psychological weapon''" <ref>[http://books.google.com/books?id=p_d3HYsgR8wC&pg=PA73&lpg=PA73&dq=Karpov+%22JS%26A%22&source=bl&ots=jUvejvOnXG&sig=dYZwxXmNWq7usu-35GqQlm0Os7U&hl=en&sa=X&oi=book_result&resnum=1&ct=result#v=onepage&q=Karpov%20%22JS%26A%22&f=false The Adweek copywriting handbook: the ultimate guide to writing powerful ... - Google Books] by Joseph Sugarman</ref>. However, in the meantime Sugarman's busisness partner, [[Peter Auge]] of ''MK I'' manufacturer [[Novag]], had already made his own [[Chess Champion MK I#KarpovsAdvertisement|arrangements]] with Karpov.
Similar trials of this marketing technique, i.e. by German wholesale chess bookseller and former European exclusive distributor of [[Marty Hirsch|Marty Hirsch's]] [[MChess]] program, [[Martin Stamer]], to challenge [https://en.wikipedia.org/wiki/Garry_Kasparov Garry Kasparov] <ref>Der Schachcomputer Katalog 1995, Editorial by Martin Stamer, pp. 5</ref> <ref>[[Bob Herschberg]] and [[Jaap van den Herik]] ('''1995'''). ''[[Peter Schreiner]] and [[Karsten Bauermeister]] (eds.): Der Schachcomputerkatalog''. [[ICGA Journal|ICCA Journal]], Vol. 18, No. 4, p. 231</ref> , were less successful.
<span id="DataCashSystemsvsJS&A"></span>
==Data Cash Systems vs. JS&A Group==
It transpired the ''JS&A Chess Computer'' and therefore in the [[Novag]] [[Chess Champion MK I]] program was a clone of the ''Data Cash Systems Inc.'' [[CompuChess]] program, which was developed by [[David B. Goodrich]] & Associates, and released in late 1977 <ref>[http://www.schach-computer.info/wiki/index.php/CompuChess CompuChess] from [http://www.schach-computer.info/wiki/index.php/Hauptseite_En Schachcomputer.info - Wiki]</ref> , only a few months after the first [[Dedicated Chess Computers|dedicated chess computer]], the [[Chess Challenger|Chess Challenger I]] appeared. The [[Memory#ROM|ROM]] in the MK I was identical to the ROM in the CompuChess. In 1979 ''Data Cash Systems'' took legal action against ''JS&A'' for breach of copyright <ref>[http://www2.newpaltz.edu/%7Ezuckerpr/cases/data-chs.htm DATA CASH Systems, Inc. v. JS&A Group, Inc., et al.]</ref> , which failed because it transpired that the copyright had not been adequately protected in terms of USA law <ref>[http://www.chesscomputeruk.com/html/scisys_and_novag___the_early_y.html Scisys and Novag : The Early Years] from [http://www.chesscomputeruk.com/index.html Chess Computer UK] by [[Mike Watters]]</ref> <ref>[http://itlaw.wikia.com/wiki/Data_Cash_Systems_v._JS%26A_Group Data Cash Systems v. JS&A Group - The IT Law Wiki]</ref> <ref>[http://scholar.google.com/scholar_case?case=2740925334562415320 Data Cash Systems, Inc. v. JS&A GROUP, INC., 480 F. Supp. 1063 - Dist. Court, ND Illinois 1979 - Google Scholar]</ref> <ref>[http://scholar.google.com/scholar_case?case=6047525544656937218 Data Cash Systems, Inc. v. JS&A GROUP, INC., 628 F. 2d 1038 - Court of Appeals, 7th Circuit 1980 - Google Scholar]</ref>.
=Publications=
* Joseph Sugarman ('''1989'''). ''Success Forces''. Hyperion Books, [http://www.amazon.com/Success-Forces-Joseph-Sugarman/dp/094835349X amazon.com]
* Joseph Sugarman ('''1998'''). ''Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs''. Delstar Pub, [http://www.amazon.com/Advertising-Secrets-Written-Word-Entrepreneurs/dp/1891686003 amazon.com]
* Joseph Sugarman ('''2006'''). ''The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters.'' Wiley, [http://www.amazon.com/Adweek-Copywriting-Handbook-Advertising-Copywriters/dp/0470051248 amazon.com]
=External Links=
* [http://www.linkedin.com/pub/joseph-sugarman/1/4/b47 Joseph Sugarman | LinkedIn]
* [http://www.inc.com/magazine/19820101/5254.html Joe Sugarman: Free Enterprise Hero?] by [http://www.linkedin.com/pub/tom-richman/4/486/348 Tom Richman], January 1, 1982, from [http://www.inc.com/ Small Business and Small Business Information for the Entrepreneur] <ref>[http://www.inc.com/magazine/19820701/1262.html He's A Good Joe] by Thomas M. Risch, July 01, 1982</ref>
* [http://www.inc.com/magazine/19820701/8928.html Will The Real Small Businessman Stand Up?] by [http://www.linkedin.com/pub/tom-richman/4/486/348 Tom Richman], July 1, 1982, from [http://www.inc.com/ Small Business and Small Business Information for the Entrepreneur]
=References=
<references />
'''[[People|Up one level]]'''
